What’s Optimal (whatsoptimal.com) uses cookies to improve your experience on this site. In accordance with the New Zealand Privacy Act 2020, this notice explains what cookies we use and why.

What are cookies? Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you use the site.

What cookies do we use?

Google Analytics – we use Google Analytics to understand how visitors use our site, including which pages are most popular and how people find us. Google Analytics collects anonymised data including your IP address, browser type, and pages visited. This data is processed by Google in accordance with their privacy policy.

CookieYes – we use CookieYes to manage your cookie consent preferences. This cookie remembers whether you have accepted or declined non-essential cookies.

Your choices You can opt out of Google Analytics tracking at any time by using the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.

You can also manage or delete cookies through your browser settings at any time. Please note that disabling cookies may affect your experience on this site.

We may update this Cookie Notice from time to time. Last updated: May 2026.